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12 years quality and trust

Big experience in growing of flowers

Thousands of fresh products every day

More than 1000 growers all over the world

For each customer suitable workingstyle!

Quality and attention

Quality is our priorty! We appreciate every customer and find that you are worth the best product.

For our customers we make price agreements with growers for holidays and/ or special ocasions.

Very special, exclusive and rare orchids and succulents can be offered for the real fans and experts.

We offer different packing ways depending on the country, transportation method and its duration to keep the high quality of your poduct as long as possible.

Do you want to know what we can do for you?


You choose from thousands of products in our webshop, thoughtfully selected by our buyers every day.

Daily 1500+ flower lots

500+ plants lots

500+ florist articles lots

Gardenplants, flowerbulbs, cristmas trees are being offered as well, in their seasons.

Our webshop is userfrendly not only on your computer or laptop but also on the smartphone or tablet.

Be our customer

Direct from the grower

You choose and buy directly from thousands of growers. Daily fresh from greenhouses. In small wholesale quantities possible!

There is also the possibility to buy your priducts via auction presale. This is new, successfull and very innovative sale systeem offered by the flowerauction Flora Holland to its customers and now availiable for you! You can choose and buy today the products which are expected to be sold via the auction tomorrow.

So, you will get our piority service and top product chosen by yourself!

Find out more

Buy on distance

You can buy products yourself from all cklocks of flower action in Aalsmeer, Naaldwijk and Rijnsburg via your own computer at home, office or wherever you like.

We check the quality of your products and make them ready for transportation.

This option requiers some extra knowledge and skills and loved by the wholesalers who look for possibilities to buy directly at the flowerauction Flora Holland or are already customers of Flora Holland and are looking for logistics management and costs reduction.

Ask us more>

Questions? We like to get in contact with you!

Flora Holland live stream planten klok

Klick at the photo and you will be able to join the live auction process. The livestream is available only during the auction hours, from 6 a.m. Dutch time till the end of the aiction, approximately 9 a.m.

After the auction flowers and plants go to the distribution hall. You can get an impression of distibution process in the video.

Zeester Bloemen en Planten bv

Flora Holland Naaldwijk
Middelbroekweg 31b
2675 KC Honselersdijk

Our buyers start working every day at 4 a.m
however office hours are from 9 a.m. till 5 p.m +31 (0) 174-622487

The easiest way to reach us outsade the office hours is to send us an email

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